Creative automationSkipton Building Society demo
Automating creative generation for local advertising.
Morning · first contactThe starting point
All the salesperson had was a name and a website.
No media kit. No assets. No brief.
Skipton appears as a new prospect in the salesperson's live working list.
Trainer · prospectsMorning · brand fetchSource, not invention
Their own site is the brief.
Logo, typefaces, photographs and palette all came from the real fetch of skipton.co.uk.
Trainer · brand assetsBuild · the advert8 seconds · silent · 9:16
The advert, built from it.
One continuous take. The identity band arrives after the picture, then remains legible on the machine.
Afternoon · placementThe reveal
On the machine, in the venue.
The same artwork, mapped onto the real Europa cabinet at the named gym.
Mill Road Fitness · Europa CB-014
Afternoon · human gateControl stays human
The salesperson reviews it, then approves it.
Nothing is shareable until a person passes the advert.
Trainer · approval gateAfternoon · shareOne handoff
Then sends one link.
No attachment. No login. No app to install.
Trainer · shareBusiness · opens linkThe proof page
This is what the business opens.
Their own advert, on the real machine, at the named gym.
Business · opportunityBusiness · the askDecision, without checkout
And this is what they are being asked.
The tier. The inclusions. The footfall.
No price is shown for this run. The conversation stays on the placement and the evidence.
Salesperson · sees it landThe round-trip
The salesperson sees it land.
The same deal records whether the link was opened and whether the business replied.
The live token was opened once and left unanswered, preserving the room walkthrough.
Trainer · link status